Wednesday, September 19, 2018
M4:6 Radon
I would develop a national awareness campaign by thinking of who I would want my target audience to be. Since I would want my target audience to be everyone, I would develop billboards, signs on public transportation, signs on bus stops, posters spread throughout towns, cities, states. Even at sporting events. Then I would make commercials about the dangers about radon so people watching TV will see it and then also I would make popups happen on social media pages about radon. That is how I would spread a national awareness campaign about radon, through public advertising, television, and social media.
Potential collaborators would be health departments, school officials, policy makers, American Lung Association, researchers, doctors, and health care workers
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Hey Rudi,
ReplyDeleteYour campaign seems effective in reaching the people where they are at, especially on public transportation and sporting events (I would've never thought to use awareness campaigns at sporting events, thanks!).
Hi Rudi!
ReplyDeleteI love your campaign ideas! My one recommendation is that picking a target audience can sometimes help with the advertising specifics, and therefore be more effective. W/o a target audience, you risk readers being like "This doesnt apply to me" and therefore ignore the ad. At sporting games, you can target fathers/parents who may be there with their kids and ask them to consider the safety of their home for their kids.